We Focus On
- Value Creation. Our job is to answer the value question and to help put in place the elements to ensure this is clear to all constituents seeking this information.
- Medical Technology. Working with people who share our passion for innovative, disruptive new medical technology.
- Inventive People. Entrepreneurs, Clinicians, University Tech Transfer Officers, Professors, Engineers, Scientists, MBA’s, anyone with a great idea in med devices who wants to take their project closer or deeper into the market.
Overview of our services…
We take your product and create a vision for it through business model and customer value proposition challenge and modelling.
We determine how your product/device/company create, will deliver and capture value in the market.
Value creation and articulation of this value to system payors, hospitals, nurses, doctors and value analysis committees (VAC’s) will be the kernel of our role.
Getting a med device to the fringes of market is a monumental task…
Getting into the market is a monumental undertaking all of its own.
Our Competencies
- Opportunity Assessment
- Product Feasibility
- Fundraising Assistance
- Market Entry Strategy
- Execution Pathways
- Commercialisation
There are well described processes for IP, Product development, Regulatory, Manufacturing and indeed Financing.
Often overlooked (or undercooked!) are the commercial tests and realities of the market. We can apply these for you.
We come to this with the nuanced understanding that your idea is like a sapling and needs space, time and nurturing to grow and gain strength. We understand that many early ideas need to be sensitively handled, we will protect those early ideas by building in market understanding to help you make decisions about how it should evolve for you.
When your idea becomes a real product, in a box with a regulatory label, our task shifts to channel selection, contract negotiation, value additive marketing and PR, reimbursement pathways, and establishment of commercial traction in the right markets at the right price points.